IRN-BRU XTRA, No Sugar & Low Calorie Fizzy Drinks Multipack Cans with XTRA Taste - 24 x 330ml Cans

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Scottish Grocer, Scotland’s leading magazine for the convenience retailing sector, has kept Scotland’s local food and drink retailers up to date for nearly a century. This naturally occurring stimulant enhances our mental clarity, helps us stay awake, and even energizes the body when needed. Irn-Bru isn't likely to give up its secret recipe anytime soon, which means that in all likelihood the debate over its flavor will continue to rage.

Irn-Bru Xtra As Part Of Its New Marketing AG Barr Reveals Irn-Bru Xtra As Part Of Its New Marketing

Coke and Diet Coke contain 32 and 42 mg of caffeine per 12 ounces (335 ml) respectively, which is lower than other caffeinated beverages like coffee, tea and energy drinks.IRI data reported that Irn-Bru Xtra delivers a 12% increase in sales value over the summer months in particular and is currently outperforming across the low-calorie carbonate market. Irn-Bru's unique taste — and the disagreements over what exactly it tastes like — continues to be a key selling point for it, though. However consumers are not prepared to compromise on taste and a growing number are looking for low and zero sugar options featuring the full-on flavour they get from regular products.

IRN-BRU Xtra Sugar Free Soft Drink | Morrisons IRN-BRU Xtra Sugar Free Soft Drink | Morrisons

Much like the Scottish summer, the new launches will only be available for a limited time this year in a bid to help add sales growth for soft drinks during the season, Barr said. As the name suggests, this version of Irn Bru is made without sugar, but it still contains caffeine and artificial sweeteners. It is recommended to consult with a healthcare professional regarding caffeine consumption during pregnancy or breastfeeding.Discussing the launch of Irn-Bru XTRA, AG Barr's head of marketing, Adrian Troy, said: ": “It’s clear that the market is changing and consumers want more choice. However, they’re often high in sugar and other unhealthy ingredients, so keep your intake to a minimum to promote better health. Irn Bru, the beloved Scottish carbonated soft drink, has a moderate amount of caffeine that adds a little kick to your sips.