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Ferrero gifted members of the Italian national cycling team giant jars of Nutella personalized with their names just before the 2014 UCI Road World Championships. The company has also been a sponsor of its home country’s World Cup soccer team. 23. BUT THERE’S A NUTELLA CURSE.

The 140g Kinderino Sailor T7 features the character wearing a nautical hat and leverages on the success of the Kinder mascot and the popularity of the two versions – Baseball and Pilot – which are already on the market. It contains seven Kinder Surprise egg-shaped treats and will be also be available in February 2015.That has an unmistakable, unappealing 1970s feel. Dipping fruit into softened Nutella brings two great things together and ruins both. Although it is not as leftfield as serving chocolate spread on a charcuterie board to pair with the cheese. Or adding it to a grilled cheese sandwich.

The ‘Hello World’ platform extends to interactive point of sale materials, using the latest face recognition technology, which create a dynamic and enjoyable shopping experience,” insists Ferrero Travel Market.Potential banana skin … while this looks nice enough, it’s marked down for the poshness of the bread, and should really be paired with tea. Photograph: Vsevolod Belousov/Alamy

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