Posted 20 hours ago

Milka Mmmax Strawberry Cheesecake (3 x 300g)

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MC. The Manufacturing Confectioner". 86. Manufacturing Confectioner Pub. Co. 2006. {{ cite journal}}: Cite journal requires |journal= ( help)

MC. The Manufacturing Confectioner". Manufacturing Confectioner. Chicago. 88: 66. 2005. ISSN 0163-4364.


Travel retail exclusive products are the foundation to the differentiation of the channel, and a new flavour has that much more appeal when confectionery shoppers realise that they will not be able to find it anywhere else.

While the flavour should not be off kilter from a brand point of view, gone are the days when simple flavour deviations would capture the attention of confectionery shoppers. Brands need to think boldly and out of the box, using multiple flavours or combinations, different textures, and even colours. This is particularly important when we consider appealing to our Next-Gen travellers, as generationally, Millennials are the most adventurous in their attitudes to flavour, while 45% of Gen Z’s agree that “the crazier the flavour, the better” [3]. Milka’s Strawberry Cheesecake flavour was an excellent case study for tapping into the brand’s USP while offering a new flavour profile Dare to be differentVýroba obľúbenej trojuholníkovej čokolády sa sťahuje na Slovensko". Startitup.sk (in Slovak). 2022-06-23 . Retrieved 2022-06-24. Kraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelez International, Inc . Retrieved 2015-04-13.

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